Facebook has launched a movie rental scheme in the US with Warner Bros that could end up with the latest blockbusters being available to watch directly on the social network.
A trial of the service has kicked off using The Dark Knight as a test, with the edgy Batman lark currently available for rent at a cost of 30 Facebook Credits – or around $3.
Once you’ve forked out your credits, you have 48 hours to watch the film in the Facebook browser. You don’t have to watch the film all in one go, Warner Bros tells us, and even if you log out your movie purchase will be there waiting for you when you return.
“Making our films available through Facebook is a natural extension of our digital distribution efforts,” the studio said in a statement. “It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”
There’s no word on exactly how long the trial will last, or how long it will take for it to be extended beyond the US’ borders, but both parties assure us that they’ll be looking to expand the scheme in the future and add further titles. And assuming things go well, we don’t imagine it’ll be too long before other studios start knocking on Mark Zuckerberg’s door for a piece of the action.
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