Rumours of a lower-priced iPhone have been knocking about for a couple of months now, but they now look set to go into overdrive thanks to a major hint dropped by Apple chief operating officer Tim Cook recently.
Speaking to industry analyst Toni Sacconaghi last week, Cook apparently revealed that Apple didn’t want its products to be “just for the rich”, and said the company was working hard to “figure out” the pay-as-you-go market.
“He also stated that Apple ‘understood price is big factor in the prepaid market’... and that Apple would look to ‘innovate’ and do ‘clever’ things in addressing that market,” Forbes reports Sacconaghi as saying.
It’s by no means a confirmation that a cheaper iPhone is in fact in the works, but Apple is normally so secretive about its product plans that when one of its top brass does make a public comment, it’s well worth paying attention to.
Cook’s comments come in the wake of reports by Bloomberg and the Wall Street Journal last week claiming Apple is lining up a sub-$200 handset that will be available to consumers contract free. Dare we say the words “iPhone nano”?
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