New info shows that a full 50 per cent of the UK population is now on Facebook, but the world’s biggest social network isn’t intent on letting moss grow under its digital feet, promising the site would continue to tweak its look and feel on a regular basis.
Speaking at digital marketing event TFM&A, Facebook’s commercial director for the UK Stephen Haines reeled off an impressive set of stats illustrating the social network’s clout both in the marketplace and in the everyday population.
“The average Facebook user has 130 friends and the average time spent on Facebook is 28 minutes a day,” he revealed, before promising: “there have been eight iterations of the Facebook design over the last few years. It will look different in a year.”
The new Facebook Deals service, he revealed, has been a huge success, with the Alton Towers website having crashed from the extra traffic its involvement generated.
Aside from the promise that Facebook’s appearance would continue to evolve, Haynes also hinted at the intriguing prospect of branded stores appearing allowing users to buy goods online – surely the next stage for an ever-expanding service that now seems to offer just about everything else.
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